The antecedents of repurchase intention at user online travel agents in Indonesia mediated by brand image

This study examines the relationship between perception of booking website quality, sales promotion, brand image, and repurchase intentions among local online Travel Agent Users, namely Traveloka, Tiket.com, Pegipegi. The population in this is consumers big cities Indonesia. research explanatory with a quantitative approach which collects data by distributing questionnaires to 200 respondents. Data analysis used partial least squares (SEM-PLS). results showed that quality promotion significantly affected intention. Likewise, image had significant effect on also show partially mediates suggest travel agency companies can improve web provided continue innovate providing various services promotions. By improving company's it will be capable influencing users' personality have